Today’s economy runs on credit. Find out what your credit score is and how to improve it. Last year, my grandpa chuckled and said, “Looks like I’m on borrowed time,” as he blew out eighty-plus candles on the towering inferno that we called a birthday cake. He may be on ‘borrowed time,’ as he put […]

Every year when my tax refund arrives, I automatically hear the O’Jays echoing in my head. “Money, money, money, mon-nnney! … Do things, good things with it. Talk about cash money, money. Dollar bill, y’all” It seems like before the song has even finished, I’ve spent that mean, mean green. This year, I’m trying to […]

Welcome to December! It’s an exciting month that many of us look forward to every year. But, between festive-wrapped gifts, hosting get-togethers, travel expenses and more, the holidays leave many with spending remorse once the season is over. Today, I’m telling you that you don’t need to let money get in the way of your […]

Volkswagen can tell you that Warren Buffett had it right when he said, “It takes 20 years to build a reputation and five minutes to ruin it.” Volkswagen is reeling in the wake of their recent emissions scandal. For those who haven’t read about it yet, here’s a brief and non-technical breakdown: Volkswagen had software […]

Today we’re revealing why SEM is crucial to the success of your company in this digital world. In our earlier article “Stop Wasting SEM Dollars,” we touched on the importance of having a solid website with compelling and simple calls to action before spending a ton on Search Engine Marketing. “Stop Wasting SEM Dollars” began with […]

It’s opening night for your restaurant. You’ve invested a lot of time and money to jump-start this dream. Big dollars were spent on advertising and now there’s a line out the door. But – there are problems. You forgot to print menus! The customers have no idea what food you’re offering. Also, there aren’t any […]

It’s a common scene at your dealership: A customer has just spent thousands of dollars on a new vehicle. When you go to setup their first service appointment before they leave the lot, they say, “No, thanks. I’ll just take it to Bob’s Lube World down the street from my house.” Here’s a list of […]

Car dealerships and their service centers can be hot spots for identity theft. Identity theft is a crime in which the thief obtains key pieces of customers’ personal identifying information, such as their driver’s license numbers, social security number, credit cards, medical records, etc. The process starts with a lost or stolen wallet and mail, […]

Should your business be on every social media site? The short answer is no, you should not be on every social media site. Many mistakenly think that promoting their brand and message on every social media network available will skyrocket their business’ growth and sales. But who has the time to maintain a Facebook, Twitter, […]

A question we hear often from our clients is “What should I focus on to make my dealership more successful: Marketing, public relations or sales?” In the past, marketing, PR and sales have been considered three entirely different categories.  But the reality is that your business will thrive better with all three elements working together […]