May 29, 2015

Tweet with Intention

Social media isn’t a fad or trend. It is an enduring reality of online existence that we are all having to accept. As a business owner or marketer, the amount of apps and social media sites available can be daunting. A common misconception is that to create value, we must have a login for every site and app available, just in case a potential consumer is on there. Afterall, social media is at the heart of every person’s online life today.

While this is true, business owners’ and marketers’ social sites lose value if they sit idle. Being on social media and using social media are two very different things. Those who want to be visible, build a brand and grow a reputation need to be both present and engaging.

Today, we want to talk about the notoriously misunderstood Twitter. As of April 2015, Twitter boasted 302 million monthly active users from a total of about a billion registered users. That’s a small number of active users when considering how many registered users there are.

Being idle on Twitter is the worst thing you can do, because it’s more important for content on Twitter to be timely, rather than timeless. According to Sysomos, 92.4% of retweets happen within the first hour of the original tweet being published. After that, reply activity dramatically declines. Post often. Post relevant information. Those are your main two ingredients for success when using Twitter.

In the social media world, Twitter is considered a microblogging tool because of the short disconnected messages it churns out. You’re allotted 140 characters, forcing you to be concise with your readers. Easily accessible, short and digestible points are key.

Twitter is a smorgasbord of ideas and sentence fragments. Think headlines. With only 140 characters, it’s important that every word pulls its weight. Also, find ways to shorten your web addresses using a URL shortener, because that will free up more characters for you to utilize.

As for the content, find the balance between what your target audience wants to hear and things to promote your business. Provide your followers with useful information, answer their questions and appropriately engage them. Also, hashtags will go a long way when you’re targeting new followers and driving traffic to your website. Create a hashtag that’s unique for your business and use it in your marketing to promote connected conversation around your brand.

Use the Places feature to identify your location by city or zip code. It’s just another way to be discoverable and provide a possible connection to the tweeters around you. You want to equip each tweet with the right digestible content, hashtags and information so that each one has meaning and value.

The social media scene can be bewildering. At DOM360, we create and manage the identity of the top eight social media sites on one dashboard, including Twitter. With DOMSocial, you can create your own posts, or we’ll do it for you. You can even schedule posts in advance and post to multiple sites at once. You’ll never have to worry about being at a loss for ideas. Our content discovery feed ensures your social media posts are fresh, relevant and timely.

We at DOM360 understand that social interaction drives other behaviors. We’re giving branding a heartbeat by developing and maintaining relationships. Let us help you create and nourish ongoing online dialogue with your customers. Get started today by giving us a call at 864-248-0886, filling out our contact form or shooting us an email at

By Jenny Hammond, DOM360 Social Media Coordinator

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