It’s a common scene at your dealership: A customer has just spent thousands of dollars on a new vehicle. When you go to setup their first service appointment before they leave the lot, they say, “No, thanks. I’ll just take it to Bob’s Lube World down the street from my house.”
Here’s a list of reasons to give your customers (and share with your team) on why bringing that vehicle back to your service center can save them time, money and headaches.
The technicians you encounter at dealerships are specialists. They are factory-trained to work on your particular make of vehicle. Additionally, they receive ongoing training throughout their career through the dealership. A technician that’s received training on your particular model is considered an expert, making him or her more likely to be able to easily diagnose and repair your vehicle according to the highest standards.
Recalls and Service Reminders
The technicians at your dealership are going to be on the lookout for important things like recalls. Many even send out emails if your car is in the system and they realize that it has been recalled. They’ll also reach out when it’s time for your next oil change or tire rotation. Communication like that could potentially save a life.
Dealer service centers often offer money-saving bonuses to their customers that have purchased with them like complimentary maintenance plans. Or, if your car needs repairs covered by its manufacturer warranty, you’ll want to take it by your dealership, because they’re free. Even if you have to pay for repairs outside the warranty period, many dealers offer a separate or extended warranty that is good nationwide. This can save you thousands if your car receives damage while traveling or if you choose to move.
Additional pluses of servicing at a dealership oftentimes include a shuttle service, rentals and a nice waiting area with free Wi-Fi and refreshments. When you’re dealing with an inconvenient situation like a stressful car repair, these little touches can really make a difference.
Unparalleled Customer Satisfaction
Dealers have to pay vehicle manufacturers in order to represent the manufacturer. Additionally, they are held accountable to measure up to corporate standards of customer satisfaction. Plus, you can always go higher into corporate to get an issue resolved if necessary.
Why do dealers sometimes cost more than independent?
Explain to your customers that their car is a major purchase that requires proper upkeep that they don’t want to skimp on. Dealer prices may be cheaper than an independent shop or even free if repairs are covered under warranty. But, if they encounter slightly higher prices at your dealer service center, remind them that they’re paying for greater expertise, state-of-the-art technology, convenience and accountability they won’t find elsewhere. Consumers shouldn’t trust a purchase this big to anyone without the backing of a manufacturer.
By Jenny Hammond, DOM360 Social Media Coordinator