Résumé

Talented marketing professional with proven success in creating and implementing targeted marketing strategies that help define brands, develop market share, and generate substantial revenue gains. Promotes a collaborative, team centric work environment through consistent communication and a relentless dedication toward achieving common goals.

Professional Summary:

  • Strategic Marketing Plans
  • Client Relationship Management
  • Brand Building
  • Indesign
  • Social Media Marketing
  • SEO/Content Strategies
  • Microsoft Programs
  • Copywriting Strategy

Professional Experience

Advance America | Spartanburg, SC

Marketing Coordinator | November 2015 – Present

  • Develops and implements social media strategy and best practices across various platforms (e.g. Facebook, Twitter, Google+, Instagram, etc.)  
  • Creates and manages social media campaigns/content, and oversees day-to-day activities
  • Communicates with the field on all 2,400+ local stores’ marketing requests
  • Coordinates and creates local advertising pieces to ensure accuracy and brand consistency.
  • Coordinates grand openings, closings and relocations by providing marketing support
  • Supports the field with local marketing initiatives, ideas, events, etc.

DOM 360 | Greenville, SC

Social Media Coordinator | DOM360 | May 2015 – November 2015

  • Produced dramatic gains in client social media performance and substantially improved both community presence and reach by implementing engaging social media marketing campaigns
  • Effectively managed Facebook, Twitter, LinkedIn, website blogs, and Instagram social media marketing campaigns, and worked to develop meaningful and authentic relationships with customers  
  • Supervised photo shoots to produce quality and brand-building pictures of client facilities, events, staff, and products/services

Copywriter/SEO Specialist | DOM 360 | March 2014 – May 2015

  • Worked closely with management and web development teams to provide content analysis and constructive feedback designed to promote comprehensive excellence across all marketing literature
  • Performed detailed analysis of target audiences, purpose, and subject matter to effectively focus content toward specific demographics
  • Managed writing projects to consistently deliver high quality copywriting within fast paced deadlines
  • Wrote and edited SEO optimized blogs, advertising articles, press releases, and product descriptions

Eastman Chemical Company | Kingsport, TN

Marketing Coordinator/Copywriter Internship | Apr 2013 – Aug 2013

Education

East Tennessee State University, Johnson City, TN  

  • Bachelor of Science in Mass Communications
  • Double Concentration in Advertising & Public Relations
  • Minor in Marketing
  • GPA 3.6 | Graduated Dec 2013